This is the fourth week of my internship. After a busy fashion week and showroom, this week has been less hectic in comparison and back to a normal routine.
As the design department has come to an end this week, I have been assigned to the PR department to help out with some of the work. At the beginning I was very confused and had no idea what I was doing or what the department was doing, but by the end of the first day I had a good idea.
The PR department is similar to the marketing department and I am mainly responsible for helping the leader to manage and arrange the loan and return of samples. Arranging the loan and return of samples for the shoot will help to showcase the brand and raise awareness of the brand. In addition to this work I also help with the brand’s social media accounts and update the official brand account.
This was a new challenge for me as I had never worked in marketing before, but over the week I got used to the work and enjoyed it. I think the design department and the marketing department are two completely different jobs, although both are in designer brands, the work is very different. I have learnt a lot in the process and understand that the operation of a brand is also very important.
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